by Ben Parr
Google has finally unveiled brand pages for Google+, allowing businesses and brands to join Google’s social network.
“So far Google+ has focused on connecting people with other people,” Google SVP of Social Vic Gundotra said in a blog post. “But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.”
The new Google+ brand pages look similar to Google+ Profiles, except for the little square icon that designates that it’s a Page rather than a Profile. Users can add brands such as Fox News, the Dallas Cowboys and Angry Birds to their circles, check out their information and browse their photos. When users add a brand to their circles, it increases that brand’s follower count.
Google’s launch partners include Angry Birds, CNN, Fox News, the Muppets, the Dallas Cowboys, Pepsi, Toyota, Macy’s, X Games, WWE, Train, Barcelona Football Club and Save the Children.
When the search giant first launched Google+, brands immediately jumped on the opportunity to gain additional exposure. Google soon asked brands to stop creating Google+ profiles. It quickly became a controversy that forced the company to accelerate its plans for business pages.
What do you think of the new Google+ pages? Let us know in the comments.
BONUS: What Google+ Looks Like
The popular game welcomes Google+ followers with an excited “Ca-caww!”
FC Barcelona is the first team from the Professional Football League to launch a Google+ page.
The worldwide news source is already updating its followers on breaking events.
The British brand’s Google+ page is introduced by chief creative officer Christopher Baily.
In spirit of the company’s Google+ launch, Cadbury has announced the special addition “Dairy +1 bar,” the chocolate bar “that’s perfect for sharing.”
Stay tuned for Cadbury’s page to launch.
Jerry Jones, Dallas Cowboys owner and general manager, welcomes followers to its Google+ page.
Fox News is also celebrating its 15th anniversary, sharing a video flashback in celebration.
The morning news source is already using its page to break stories.
Although Macy’s has yet to post anything, judging by the photos, the page will likely be filled with updates as the holiday season nears.
Pepsi has shared a little history on the company’s commercial music for its followers.
Save the Children UK is among the first charities to join Google+ as a page.
The Muppets are celebrating their Google+ page launch today with a Hangout at 4:30 p.m. PST. According to its page, “Miss Piggy has been primping for hours to see you and you don’t want to upset her…trust us.”
The official Toyota USA G+ page gets creative with its images. The company plans to keep its followers up-to-date with the latest in news and events.
The alternative rock band shares a video with its followers.
WWE uses the launch of its Google+ page to announce The Rock’s return after seven years.
The Google+ page for X Games invites you to come shred with them.